Taking a look at how the popularisation of streaming platforms and on demand TV has shifted audience practices.
Due to the rapid growth of streaming sites, the industry has seen significant revisions to the way audiences watch and receive content. With concern for the impacts of binge-watching and media longevity, streaming media corporations are searching for ways to encourage healthy viewing patterns while maximising the profitability of a production. In an attempt to convert viewer habits, some platforms are embracing the return of once a week episode releases. This decision is quite effective for a number of purposes. Firstly, by spreading out content release, subscribers stay with a network for longer than they would if they just took one month to watch the content in question. Furthermore, weekly launches are making it easier for shows to create buzz and engagement for a longer time period. The CEO of the shareholder of HBO Max would recognise the advantages of periodical releases. While the binge-model will always have a place when working with older seasons of content, it is obvious that the industry is experimenting with methods to improve engagement in a busy market.
With the increase of on-demand media streaming, the option to watch many episodes of a show in succession has caused the development of the phrase 'binge-watching'. While binge watching allows viewers to consume material at their own speed, it has resulted in significant influence on the entertainment sector. While it can take entertainment companies months, or perhaps years to create a set of content, it is becoming more and more common for viewers to expedite through content and move on to a new show. This audience habit has led to discussions concerning the cultural life span of a series, and how media companies can enhance viewer engagement in the long run. The advantage of this trend is that new releases are very likely to gain viewership as customers are influenced by what's trending on streaming services. Furthermore, with the succession of social media and web-based video platforms, it has been beneficial for the broader entertainment market to share behind the scenes material and interviews to help build and sustain the fanbase.
The media landscape is constantly evolving, with the rise of new sites and streaming services taking a leading stake in the entertainment market. These sites have effectively changed how viewers are . consuming media, generating the development of many new media trends. As a result, lots of prominent television broadcasting companies have welcomed this advancement and are investing in the development of their own streaming applications. The founder of the activist investor of Sky would acknowledge the popularity of streaming services. Likewise, The director of the company owning Sling TV would agree that consumer behaviors are changing. However, after years of comprehensive development, the future of streaming services will have to focus on providing original attractions to remain competitive. While the appeal of streaming does not appear to be decreasing anytime soon, it seems that the future of entertainment will depend upon trends in the streaming service industry.